Giving Tuesday is a global day of giving that is celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events, Black Friday and Cyber Monday.
This year, Giving Tuesday falls on Dec 1, 2020. It generally kicks off the charitable season and the end-of-year giving.
Giving Tuesday harnesses the power of social media and encourages people to donate their time, talents, and resources to pressing local and global challenges.
This year especially, there will be a lot of campaigns for COVID-19 relief. And people are ready to do their part to help out!
To set your Giving Tuesday campaign apart from the others, here are 14 awesome ways to create the best Giving Tuesday campaign for your organization.
1. Create a landing page
Create a landing page dedicated to Giving Tuesday.
Giving Tuesday is primarily driven by social media and online donations, so creating a dedicated Giving Tuesday donation page that is responsive, fast-loading, well-designed, and concise should be your first step in creating your campaign.
2. Optimize your donation page
Make sure you’re mobile-friendly.
Optimizing your donation page and website for mobile devices is providing a good experience for mobile users. On average, 25% of donations are made from mobile devices!
3. Create Giving Tuesday content
You can create content like a blog post about how people can make a difference by donating to your nonprofit on Giving Tuesday.
Highlight the needs of your organization and detail how their donations will be used to help your cause.
4. Create new images
Post Giving Tuesday centered images on your social media and on your website home page that conveys the idea of charitable giving.
Pro-tip: Check out these free resources from the Giving Tuesday website! You can use them for your social media content.
5. Use the #GivingTuesday hashtag
Use this hashtag on your social media posts to raise awareness about your nonprofit, encourage new donors and volunteers, and draw attention to your holiday fundraising efforts.
People will be looking through these posts to see who is participating.
6. Set goals
Nothing motivates an audience more than asking them to help you achieve your goal.
Set a fundraising goal for Giving Tuesday and spread the word about what you hope to achieve beforehand so people will be ready to help your cause.
7. Keep your audience updated
On Giving Tuesday, provide regular updates on your website and social media pages on the progress you’ve made to encourage your supporters to help you reach your target.
Make the deadline seem urgent to spark up even more donations.
8. Send emails
Giving Tuesday is primarily driven by social media, but be sure to include calls for donations in your emails to your audience.
Send emails every day before, and the day of, to build anticipation and awareness for your campaign.
9. Create “donate” buttons
Be sure your website has a clear “donate” button and that the landing page tells your supporters how they can donate and get involved.
10. Provide donation links on social media
Potential supporters use social media, so meet them there. Publish links to your donation page on Facebook, Instagram, Twitter, and other platforms.
Pro-tip: Since links aren’t clickable in Instagram posts, use your bio. Include a link to your donation page in your Instagram Bio.
11. Promote recurring donations
Giving Tuesday is one day, but you can make that momentum last by asking for recurring donations.
A recurring donation is the gift that keeps on giving. Make an appeal to your audience for a monthly gift, and give them the opportunity to select that on your donation page.
12. Show the heart behind your organization
Share success stories and behind-the-scenes photos and videos that show the good work your organization is doing.
This will pull on the heartstrings of your audience and inspire them to get them in the spirit of giving.
→ Check out our blog post on 4 tips for nonprofit video marketing
13. Make sure to spread the word
Other than email and organic social media, you can also spread the word by asking your staff members, friends, family, beneficiaries, and other members of your community to spread the word about your Giving Tuesday goals on social media and by word of mouth.
14. Say thank you
Lastly, be sure to say thank you. Once Giving Tuesday is over, don’t forget to express your gratitude to everyone who contributed.
Tell them how much their contribution meant to your organization and in what way it will make a difference.